Per celebrare il 50esimo anniversario della morte di Mademoiselle Coco, la Maison lancia Chanel Connects, una nuova serie che vede alcuni talenti della moda, del design, del cinema, dell’arte, della musica e della danza, scambiarsi opinioni sul futuro della cultura 

“Tutto ciò che è rilevante oggi e tutto ciò che avverrà in futuro”.  Con queste parole Yana Peel, Global Head di Arte e Cultura della celebre casa di moda, illustra le linee guida del progetto, che pone al centro del dibattito: musica, arte, balletto, architettura, film, moda e spiritualità: i diversi interessi che ispirarono l’inventiva di Coco Chanel.

Il format

Lanciato sulle piattaforme di Apple Podcast, Spotify e Chanel,  ‘3.55 Chanel Connects’, è una sorta di talk show in formato podcast che vede personalità come Nicholas Cullinan della National Portrait Gallery, l’artista Jennifer Packer, il musicista Pharrell Williams, le attrici Tilda Swinton e Keira Knightley e il direttore di Vogue Uk Edward Enninful, dialogare tra loro su temi di grande attualità come: l’impatto della tecnologia sulla creatività, il ruolo che la cultura dovrebbe ricoprire  nel  cambiamento sociale in atto le modalità con cui i musei intendono organizzare la riapertura dei propri spazi dopo la pandemia. Otto episodi, per un totale di circa tre ore e mezza di conversazione, con l’obiettivo di guardare realisticamente il mondo attuale ed esporre idee per realizzarne uno migliore. 

Aspettative per il 2021

L’anno che è appena iniziato porta ancora con sé gli strascichi di un 2020 ricco di difficoltà, che anche i grandi nomi del mondo della moda hanno vissuto in prima persona, e al tempo stesso è fonte di nuove consapevolezze di cui sarà necessario tenere conto per nell’intraprendere un percorso di ripresa. Un appello importante, in questo senso, è quello che emerge dal discorso di Keira Knightley nella puntata “The New Heroines”: “Abbiamo bisogno di più voci diverse tra loro. Credo che il ruolo della cultura sia quello di lasciar evadere la mente, ma soprattutto quello di offrire la possibilità di calarsi nei panni altrui e osservare il mondo da prospettive differenti”

Questa opinione trova un raffronto in ciò che è accaduto, durante lo scorso anno, all’interno del fashion business, partendo dalle conseguenze del Covid-19 e arrivando alle controversie innescate dal movimento Black Lives Matter.

Moda e inclusione: una nuova sfida

Uno spunto di riflessione viene anche dall’intervento Edward Enninful, Direttore di British Vogue, all’interno della puntata “Who’s in the Picture?”

L’industria è cambiata. Lo stesso mondo dei media è cambiato. Gli eroi sono cambiati. Credo che le celebrità e la cultura loro relativa farà sempre da perno, ma penso che saranno le star che parlano in nome di una causa, e non solo in nome di sé stessi, a ruotare intorno a questo mondo”.

Parole che rinnovano l’auspicio che la moda, come ha già fatto nell’anno che si è appena concluso, continui ad esercitare un ruolo di primo piano nella promozione della diversità culturale e sociale.

Adriana Fenzi

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